Pure Leaf Tea is a popular beverage product owned by PepsiCo and their Dutch partners Unilever - As it is completely free of alcohol, the FYMD team has no frame of reference and cannot speak to its usefulness in any regard. Needless to say other people love iced tea and also Ice-T, whose biography, “Cop Killer to Cereal Killer” is a gleeful romp highlighting his time selling records, used car warrantees and Honey-Nut Cheerios.

Anywho, we digress - there’s a lot of talk about beverages at the FYMD network - we’ve over invested our research practice to truly understand drinking at its core. There’s almost an ‘addictive’ impetus in our need to understand drinking habits. Whatever.

And as we’re old AF boomers we also remember things like MTV, Def Leppard and classic 80’s rock anthems that ruled the culture of the time

Right. So via the transitive property if people like ice tea, and people like Def Leppard then people will like ice tea sold to them by Def Leppard. Or something, we’re not good with math, but FYMD consulted Mayim Bialik and she said this is  ‘backed by science,’ so we’re going to take her word for it as we love her supplements.

Per the Googles, Def Leppard is kicking off their summer stadium tour of ‘Merica today (June 16th) in Atlanta…maybe SunTrust Park will graced with “Pour Lower Sugar On Me” as the encore - that gets us just as hot and sticky sweet, but with less sugar and calories, naturally.