FYMD Music Awards: “Icon” Edition

The FYMD Consulting team doesn’t need to remind you that Imperial Frito-Lay Corporation owns many ‘iconic’ brands and flavors of salty snacks that they are selling actual tons of to you and me, but mostly you.

Right. So, the mid-level powers that be at FLC have launched a new campaign called “Unbox the Icons” where 3 iconic celebrities ‘curate’ a variety pack of their personal favorites plus some social-media fuckery designed for consumer engagement or proving that brand managers actually do something.

Anywho, the ‘icons’ in this promotion include two convicted criminals and the runner up on Dancing with the Stars, season 3.

Call us FLC - we have just one word for you…McConaughey.

But as this is the FYMD Music Awards - let’s talk about Mark Morrison’s “Return of the Mack”…RoTM is the kind of classic 90’s R&B hit that has ascended into the realm of Montell Jordan’s “This is How We Do It” but not to the supreme heights of Sir-Mix-A-Lot’s, “Baby Got Back.”  It has the party feel of Zhane’s “Hey, Mr. DJ” yet lacking the outward sexuality of Bell Biv DeVoe’s “Poison.”

This FYMD Music Award goes to the Music Supervisor who confidently placed RoTM precisely between Tag Team’s, “Whomp, There It Is” and Ginuwine’s “Pony.”

Alright, Alright, Alright….

Note: We did double up our dose of Neuriva (and Adderall) so we could really crack this marketing conundrum. You’re welcome.